In Ukraine, fell the shadow market of cigarettes

The market share of illegal cigarettes has fallen from 10% in 2013 to 1.1-1.2% in 2015. About this informed the General Director of «Philip Morris Ukraine» Artem Chernis, writes «Interfax-Ukraine».

«As a result of laws that were adopted in 2013 and 2014 and through measures selected by the government and we including, and of course due to the devaluation of the currency, the illegal business of smuggling of cigarettes has become much less favorable. In 2013, this segment has reached 10%, he started to fall in the beginning of last year and dropped by the end of last year at 1.1-1.2%,» said Chernis.

According to him, in 2015, the cigarette market has stopped falling and even started to grow a little.

Chernis added that major changes have occurred in the part market segmentation.

«At the beginning of 2015 harmonized taxes on cigarettes with filter and without, that led to the tax increase on unfiltered cigarettes almost 128%. This is a segment in the best of times, 17-18% of the market, in 2014 about 13%, today it dropped to 5-6% of the market. Serious part with bespaltnoe passed into the filter, in low — price segment,» he said.

The General Director of «Philip Morris Ukraine» noted that the result of legislative changes and reductions in the share of the illegal market was the growth in the share of low-price segment.

«Our portfolio has always been focused on more expensive segments, in a difficult economic situation these segments will suffer more due to this we are unable to fulfil their plans for market share, but we are working in this direction», — said the head of the company.

Philip Morris International — one of the largest world manufacturers of tobacco products. Cigarette produces more than 50 factories and sells them in 160 countries.

We will remind, the government has refused idea to impose minimum retail prices on cigarettes, and instead decided to increase the ad valorem rate from 12% to 15%.

In Ukraine, fell the shadow market of cigarettes 25.03.2016

Март 25th, 2016 by
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