Facebook plans to launch video ads inside

Facebook is testing an advertising play «inside the video». Ad will appear after the video launched. It is reported BBC Ukraine.

Probably, the first ad will appear on Facebook in a video from a professional «publishers», said one analyst. Today social network allows you to play ads before videos.

«Publishers» will receive 55% of revenue from sales of advertisements within the movie, reports the website of the Recode technology.

In Facebook declined to comment.

«Advertisers are very interested in video advertising,» said the analyst , Eleni Marouli from IHS Markit.

According to her, if «Facebook wants to get money from advertising, it is necessary to invest more in the development of video».

Maroli reported that this type of ad will allow users who view videos on Facebook. But she noted that the social network should decide whether «insert» shorter than regular TV advertising.

In any case, added Maroli, Facebook aims to increase the revenue it can receive from video.

We will remind, in the beginning of 2016 Facebook tripled the profit. The founder of Facebook, mark Zuckerberg, the seventh in the list of the richest people in the world.

Facebook plans to launch video ads inside 11.01.2017

Январь 11th, 2017 by
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